GLOSSARY
- Leveraged: n. figurative (the advantage)/n. influence
- Landslide: n. slippage of earth/ n. overwhelming win
- Approach: n. move closer/n. strategy
- Targeting: n. selection of targets
- Grassroots: adj. fundamental
- Afterthought: n. added later
- Mainstream: n. ideas, politics
- Brand: n. make, trademark. Example: What brand of shoes do you buy?
- Lens: n. of camera
- Regardless: adv. anyway
- Therefore: adv. ass a consequence
- Come up: vr. figurative: topic be raised, mentioned. Example: The senator knew that questions about this campaign would come up.
- Jeopardize: vtr. put a risk
- Harmless: adj. does no harm
- Issue: vr. distribute, publish, be emitted/ n. problem, dispute
- Cutting-edge: adj. forefront, most advanced. Example: This cutting-edge hydrogen motor will revolutionnize the auto industry
- Convey: vr. comunicate
- Fair: adj.just
- Raise: vtr. increase height of something/n. amount of an increase
- Starve: vi. have no foof
- Troubling: adj. very dangerous
- Fear: vr. be afraid of/ n. causing dread
- Unconcerned:adj.not troubled
- Detached: adj. disconnected, indifferent
- Self-serving: adj. concerned with one´s own interests
- Glad: adj. happy
- Task: n. thing to do
- On hold: adv. suspended
- Laid-back: adj. relaxed
- Well-mannered: adj. polite, courteous
- Seemingly: adv. from appearance
- Jerk: n rude person/ vr. move suddenly
- Stink: vr. smell bad/ n. bad odour
- Tank: n. for liquids/ vr. go down quickly
- Name-calling: n. insult
- Reveal: vr. show
- Unkind: adj. not nice
- Complaint: n. formally legal written/ n.about something
- Swoop: vr. fly down on prey
- Seldom: adv. rarely
- Glum: adj. miserable
- Thrilled: adj. excited
- Sooner: adv. more promptjy, earlier
- Chance: n. not design
- Fault-finding: adj. criticism
- Blame: vr. accuse
- Avoid: vr. stay away from
- Slang: very informal speech
- Hedging: n. Finance: offsetting risk
- Foster: vr. promote
- Gain: vr. acquire for new
